Logo design
A recognizable desert identity built around Arizona terrain and championship competition.
The vision
Build every
touchpoint.
The AZ Open needed more than promotion. It needed a complete identity that could carry the event from its first announcement through the final podium and worldwide broadcast.
Event design
A visual system carried across signage, awards, sponsor placements and fan-facing graphics.
Website design
One home for registration, classes, schedules, results, credentials and live viewing.
Live production
A complete broadcast presentation connecting every moto and podium to fans everywhere.
01 / Brand identity
Earn your cactus.
The cactus became the event’s prize, rallying cry and most recognizable symbol—a distinctly Arizona identity athletes want to earn.
02 / Digital platform
One home for the whole weekend.
The website turns a complex championship into a clear path for racers, families, media and fans.
03 / Live broadcast
Every moto. Every podium.
Racing, timing, athlete stories and sponsor value come together in one worldwide live presentation.
The work in the world
Built to
be experienced.
Identity, digital, event presentation and live production working together as one public-facing brand.
The result
Built from the ground up.
Brand, design, technology and broadcast moving together so every fan-facing moment builds the same championship.
Build your brand