Amateur Open of Supercross
Event launch / Championship platform / Live broadcast

A new event.
Built different.

USA Sport created an amateur championship with a professional Supercross presence—from its first logo mark to every gate drop broadcast worldwide.

2Race weekends
2Purpose-built tracks
15Riders per main
The vision

Not another
amateur race.

The Amateur Open needed to feel different before the first rider lined up. We built its public-facing system around the intensity and exclusivity of real Supercross.

01

Identity system

A hard-edged mark designed to work as a full lockup, social badge, track mark and broadcast bug.

02

Event graphics

A high-energy system for track walls, sponsor inventory, registration and social promotion.

03

Website design

A complete hub separating two race weekends while keeping every participant path clear.

04

Live production

Custom graphics and event storytelling taking every A Main and B Main live worldwide.

01 / Identity

Built to hit.

A layered rider, shield and SX signature gives the event a recognizable mark at every scale.

02 / Event platform

Two weekends. One system.

Schedules, classes, fees, forms, maps and credentials stay clear without losing the event’s energy.

03 / Live broadcast

Every main. Live.

A full production crew brings the complete championship to fans around the world.

The work in the world

Built to
be experienced.

Identity, digital, event presentation and live production working together as one public-facing brand.

Amateur Open Supercross racing
Amateur Open Supercross racing
Amateur Open event campaign
Amateur Open event campaign
Live production for the Amateur Open
Live production for the Amateur Open
The result

Built from the ground up.

From zero to a complete championship platform—designed, developed and broadcast by one integrated team.

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